Tuesday, January 13, 2009

NATPE Honors ‘Idol Gives Back’ with Inaugural Reality Innovator Award Designed by MK Shannon









LOS ANGELES, CA. The National Association of Television Program Executives (NATPE) recently presented MK Shannon’s “Brilliant” award to Nigel Lythgoe the executive producer of American Idol. Rick Feldman, NATPE’s President and CEO made the presentation and Mr. Lythgoe accepted the award on behalf of American Idol’s producers. The gala reception and presentation was hosted at The Annex in the Hollywood & Highlands Entertainment Complex. NATPE created the Reality Innovator Award to recognize outstanding achievement in reality programming. Recipients of the award showcase extraordinary passion and leadership, leveraging their platform in new and innovative ways.

“Idol Gives Back” is a huge music celebration and fundraising event produced by 19 Television and Fremantle Media. Idol Gives Back has raised millions of dollars during the last two seasons for various U.S. charities that deliver support to underprivileged children in some of the most disadvantaged areas of the country; providing them with medical care, food and grocery products, health and life skills and literacy programs, among other important initiatives. In Africa, funds are dedicated to organizations that support efforts to battle poverty through various health and education programs, including delivering medical supplies and providing clean water.

"’Idol Gives Back’ is an extraordinary example of the ability of television to combine the power of celebrities and the corporate community in raising awareness and money for social enterprise," said Rick Feldman in making the announcement. "We're honored that Nigel Lythgoe will be on hand to accept this award."

And, we at MK Shannon Awards & Rewards are equally honored that our Brilliant will shine for a worthy event! Our Brilliant award was designed to give a different twist to the usual Star award. A fresh look with a large marble base which can be customized with a name, date, and logo. See specifics on this recognition award: Brilliant!

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